Neither Sorcery nor Alchemy

Can we redefine how people perceive technology?

A screenshot of one of Apple’s early advertisements for the iPad.

Writing Software: Art or Science?

“Is writing software an art or a science?”

A quick dose of perceived reality

…and yet most don’t understand why or how it works.

Art becomes Sorcery, Science becomes Alchemy

Software understanding its users has trumped
users understanding their software.

That… is an amazing keyboard.

The New Perk

Two things happen: support infrastructure is relieved of stress, and savvy users are better equipped to tell you what they want.

How do we do it?

More Open-source Initiatives

Pivot Marketing

Creating a Resource for Popular Culture

Creating Popular Culture

User Interface Engineer and geek; Presentation Lead at Elastic, previously at Facebook; married to a gorgeous Canadian; community theatre stages are a 3rd home.

User Interface Engineer and geek; Presentation Lead at Elastic, previously at Facebook; married to a gorgeous Canadian; community theatre stages are a 3rd home.